👋 Say Hola!

I’m Lucas Vignera,

Digital Marketing Specialist with 4+ years of experience supporting marketing campaigns across Argentina and Spain.

At the intersection of marketing and sales 🚀

Supported the planning and execution of digital marketing strategies, including paid social and search campaigns, content creation strategies (mostly focused on B2B), and contributing to the mapping and optimization of the customer journey.

Ambitious and passionate, methodical and reliable, I’m used to working in cross-functional environments and bring a strong team-focused mindset to every project.

Completed Projects

Years of Experience

The Journey So Far

Digital Marketing Specialist

Atractiva Agencia (Side Business)

2021 - 2025

Atractiva Marketing helps B2B companies grow online with clear, results-driven strategies. Since 2021, we’ve worked across social media, paid ads, SEO, and content. Focused on generating pipeline, not just visibility.

Digital Marketing Specialist

Atractiva Agencia (Side Business)

2021 - 2025

Senior Sales Agent

SIXT Rent-A-Car (Madrid, Spain)

2022 - 2026

Provided tailored mobility solutions to business and premium clients at Atocha Trian Station, consistently exceeding monthly sales targets by 20%. Maintained top performance across KPIs in service quality, conversion, and revenue, while delivering outstanding customer experience in a high-demand environment.

Senior Sales Agent

SIXT Rent-A-Car (Madrid, Spain)

2022 - 2026

Independent Brand Manager

Reformame Spain

2024 - 2025

Launched and positioned the brand of a premium home renovation company in Spain, developing website, social media, paid media campaigns, and OOH campaigns. Implemented digital strategies that boosted Instagram and TikTok engagement by +300% and follower growth by +250%.

Independent Brand Manager

Reformame Spain

2024 - 2025

Advertising Sales Agent

Los Andes Newspaper (Clarin Group)

2021 - 2022

Supported digital advertising sales for key clients across industries, building strong relationships that contributed to +15% revenue growth. Co-created the Gaming/E-sports section, securing sponsorships from launch, and managed campaign performance and reporting across digital platforms.

Advertising Sales Agent

Los Andes Newspaper (Clarin Group)

2021 - 2022

Jr. Account Executive

RUTA Publicidad

2019 - 2021

Supported account management for multiple clients, coordinating social media, video production, political campaigns, and digital ads. Acted as point of contact between clients and creative/strategy teams, assisting in project execution and reporting.

Jr. Account Executive

RUTA Publicidad

2019 - 2021

Community Manager Trainee

Cometogether Agency

2019 - 2019

Supported content and strategy team with social media planning, research, and community management. Created engaging posts, monitored KPIs, and identified trends to improve account performance.

Community Manager Trainee

Cometogether Agency

2019 - 2019

Supported content and strategy team with social media planning, research, and community management. Created engaging posts, monitored KPIs, and identified trends to improve account performance.